“It is both fun and exciting that we have started this collaboration with Orkla Foods Sweden and their brand Anamma. That means we get to work with the best in the industry when it comes to vegan products, and that we can offer our guests a vegan burger developed in Sweden. Our ambition is that there should be something on our menu for all 400,000 guests visiting us every day, and with McVegan we are expanding our offer further,” said Staffan Ekstam, head of food strategy at McDonald’s.
Orkla and McDonalds will continue to work together to deliver product innovation, Eriksson told FoodNavigator. “McVegan is the first burger and marks the beginning of a new long-term collaboration, which can give us great opportunities to develop more new dishes and flavors. Now it becomes easier – for everyone – to choose a good vegan burger.”