Orkla and McDonald’s launch McVegan burger

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In partnership with McDonald’s, Orkla’s Swedish vegan brand Anamma developed the burger to tap into the “strong trend​” for plant-based foods.

The vegan patty, which was developed in Sweden, is based on protein from soybeans, the company revealed. Henrik Eriksson, director of food solutions at Orkla Foods Sverige, added that it has not been formulated specifically for Nordic tastes. “It is developed to be neutral and then it’s possible to add on different flavours,”​ he explained.

The McVegan burger proved a “huge success”​ when it was tested in a number of McDonald’s restaurants in Finland during the Autumn. It will become a regular menu item in McDonald’s 210 outlets across Sweden and 60 restaurants in Finland from 28 December.

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