IPL, Bollywood How Disney’s $52.4 bn 21st Century Fox takeover winning edge India impact

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The acquisition will provide Disney much-needed muscle for
The acquisition will provide Disney much-needed muscle for an ambitious plan to introduce two streaming services by 2019.

The Walt Disney Company’s mammoth takeover of most businesses under Twentieth Century Fox not just makes it a giant unlike anything Hollywood has ever seen, it also provides Disney a massive push in the India market through Star India which operates 69 television channels in the country with a massive viewership of 720 million per month.

And while expanding in terms of television reach – which will be immense in the second-largest subscription TV market in Asia – may not be in line with Disney’s big bet on online as the future of viewing, it is still the one of the fiercest counter attacks by a traditional media company against tech giants that have made an aggressive push into the entertainment business.

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