Charcoal is heating up the beauty industry.

Charcoal has also been used to keep the water in your vase fresh and clear, tools free from rust and help orchids grow.

Now, activated charcoal is taking the beauty industry by storm and showing up in cosmetics and personal care products.

To compete with teeth whitening products that could be more abrasive on your enamels than necessary, charcoal toothbrushes and toothpastes were introduced. Not that this is completely innovative as people have been using charcoal bits to whiten their teeth for years.

In cosmetics, charcoal seems to be the new ingredient on the block. It is tapped by many beauty brands for its absorbent ability and used especially in face masks, shampoos, skin treatments and moisturisers.

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